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03 / Costs2026-10-204 min read3 sources

What Goes Into the Price of Our First Hoodie?

We show recorded project spending as one total. The separate per-hoodie model covers direct costs for making, transporting and selling the hoodie, an estimated operating-cost allocation, founder earnings and tax. The €65–€79 retail range remains a goal.

We show the project's recorded spending as a total, with its reporting date. The per-hoodie model separately explains the direct costs of making, transporting and selling a hoodie, alongside an estimated share for running GOODCALL, founder earnings and tax.

The public dashboard carries the project total. The homepage shows the working model for one hoodie.SRC 01SRC 03

01 / Chapter

How much has the project cost so far?

The figure below is the same total recorded project spending shown on the dashboard. Own time is excluded. Read the reporting period alongside the amount: the total covers spending recorded through that date, not any costs incurred since then.SRC 01SRC 02

Recorded project costs
Total project costs€975.75Public record from 2026-03-16 through 2026-10-12. Own time excluded. These are project costs, not costs per hoodie.

The same recorded project total as the public dashboard, calculated from its data file.

The total comes from GOODCALL's own records. The public dashboard shows the current recorded project costs and their reporting date. It does not establish the cost of producing one hoodie.

02 / Chapter

What does one hoodie need to cover?

The working model is a separate planning view. The figures below reproduce the current homepage assumptions. They remain provisional until the actual product, supplier terms, quantity and selling conditions have been confirmed.SRC 03

Working model per hoodie
Part
Make: garment, finishing and packing
Working value
About €25
Status
Goal / estimate
Part
Move and sell: logistics, fulfilment and payments
Working value
About €12
Status
Goal / estimate
Part
Estimated share for GOODCALL operating costs and development
Working value
About €12
Status
Goal / estimated allocation
Part
Founder earnings
Working value
€8
Status
Goal / not a recorded payment
Part
Tax
Working value
Not finalized
Status
Goal / depends on the final selling setup and destination
Part
Retail price
Working value
€65–€79
Status
Goal / not a binding offer

The retail range is a planning goal, not an exact reconciliation of finalized cost lines. No production invoice, tax calculation or confirmed margin is presented here.

Making, transporting and selling the hoodie create direct costs. The roughly €12 operating-cost share is a planning estimate of what each hoodie should contribute towards running GOODCALL and development. It is not a measured cost caused by each hoodie or the result of dividing past project spending by a unit count.

The goal range is not a promise that every assumption is already validated. If confirmed inputs change, the model needs an update before someone is asked to place an order.

03 / Chapter

How the Scale Dividend affects future prices

As GOODCALL grows, we pass on production savings through lower prices once those savings are available and reliable. If manufacturing costs rise, we may also need to raise prices.

04 / Chapter

Why the project total is not a unit cost

Setup and development spending can support a batch, later revisions or the brand itself. The amount that should be allocated to one unit depends on which costs are included and how many units are actually produced. That decision has not been finalized.

A waitlist count cannot supply the missing quantity. Joining is free and does not create an order. Dividing the project total by subscribers would therefore describe neither the manufacturing cost nor a confirmed selling margin.

Keep the numbers separate
01
Recorded project total

All recorded project spending shown as one total, with a reporting date.

02
Per-hoodie assumptions

Direct product costs, an estimated operating-cost allocation and the founder earnings goal.

03
Confirmed selling terms

The final price and batch conditions a customer can review before choosing whether to order.

05 / Chapter

What has to happen before orders open?

The supplier is in India. The public status record says Germany is the first market and that demand is being assessed before the final sampling round.SRC 01

Material and construction goals must be checked against the sample, while costs must be checked against the resulting supplier terms and batch plan. We also need to confirm the conditions for selling and delivery before the first sale. This article does not announce that those steps are complete.

For the current record, use the dashboard. For the product requirements, use the public specification. To hear when the confirmed price and opening details are ready, join the free waitlist. The waitlist is an invitation to review the final terms later, not a purchase today.

Common questions

Quick answers for the obvious follow-up questions before you move on.

Q01

Is the €65–€79 retail range a confirmed price?

No. It is the current retail price goal, not a binding offer. The final price and batch terms must be confirmed before orders open.

Q02

Can I divide total project costs by the waitlist count to get the cost per hoodie?

No. Waitlist members are not orders or production units. Project costs include setup and development, and the final batch quantity is not confirmed.

Q03

Is the founder's own time included in the project cost total?

No. The public project cost record excludes own time. The separate €8 founder earnings figure is a per-hoodie goal, not a recorded payment from the project ledger.

Q04

Does joining the waitlist charge me?

No. Joining is free and creates no obligation to buy. Payment only becomes relevant if Batch 01 opens and you choose to order.

Source ledger

Every claim in this note ties back to named documents or datasets.

SRC 01
GOODCALL public dashboard
Public project cost record, reporting dates and current development status. Own time is excluded.
GOODCALL
Open source
SRC 02
GOODCALL public dashboard data
Machine-readable recorded amounts and reporting dates. This article calculates the same total project costs as the dashboard from this file.
GOODCALL
Open source
SRC 03
GOODCALL working Batch 01 cost model
Provisional per-hoodie model. Manufacturing, logistics and the operating-cost allocation are estimates. Founder earnings and the retail range are goals, not recorded payments or a confirmed offer.
GOODCALL
Open source
03 / CostsWRITTEN BY JAN JERUSALEMAI-ASSISTED / DISCLOSED3 SOURCES