Weight
Feels substantial
More body and structure than a standard lightweight blank.
GOOD CALL
An experiment in radical transparency.
One product. Public costs. No ads. We're figuring this out in public.
THE PLAN
ONE HEAVYWEIGHT HOODIE FIRST.
GOOD CALL starts with one heavyweight hoodie, funds Batch 01 before production, and keeps the cost logic public.
NO ADS
No paid traffic.
NO FAKE SALES
The price is the price.
BATCH FIRST
Funded before production.
PUBLIC COSTS
Pricing stays inspectable.
Start here
A clothing brand starting with one heavyweight hoodie instead of a full collection.
Open the product spec ->Batch 01 is meant to be funded first, made second, and explained in public from price logic to product decisions.
See the roadmap ->The cost breakdown, buffers, and founder earnings stay public so the retail price can be checked, not guessed.
Open the dashboard ->Confirmed vs estimated
The operating rules are fixed now. Details marked EST. stay provisional until samples and production checks lock them in.
BATCH 01 - PRODUCT SPEC
450
GSM
Heavyweight
HEAVY ORGANIC HOODIE
Most hoodies on the market sit at 280–320gsm. This one doesn't. Organic ring-spun cotton, French Terry construction. Built to last and to be repaired, not replaced.
Surface
Stays cleaner longer
A smoother yarn target aims for less fuzz and a cleaner look over time.
Fit
Holds its shape
A more structured hood and shoulder line instead of a sloppy oversized block.
Build
Made for repeated wear
Reinforced stress points are meant to hold up better in daily use.
Colors
Full document
Product Preview
Here will be
a product soon
a product soon
PLACEHOLDER
PANTONE 11-0809 TCX
RWRawPANTONE 11-0809 TCX
GC-HOH-RW-01Market position
400–500gsm organic cotton€80–€140+
Good Call Batch 01~€76
Full breakdown in the cost section below ->
Radical Transparency
EVERY CENT
HAS A
NAME.
The cost breakdown is public. Not a pitch, not a gimmick. Just the actual numbers behind every item we sell.
We're still looking for the right supplier. The garment cost is an estimate for now. Once we have a final price, it gets updated here - and so does the retail price.
Garment Cost — Estimated€30.00
€22 MIN€42 MAX
Move to explore how the final supplier price shifts the breakdown.
Scale Dividend
The Scale Dividend is simple: the more units we produce, the lower our cost per unit. Lower costs mean lower prices - automatically, for everyone. No pool, no promise. Just math.
- Cost Breakdown -
GC-HOH-AG/PB/RW-01 · BATCH 01 · DYNAMIC PRICE
What it costs to produce & deliver
GARMENT + FINISHING
TBA - FINAL AFTER SAMPLE APPROVAL
€32.3542.5%
INTERNAL LOGISTICS + FULFILMENT
STORAGE + ORDER PROCESSING
€2.303.0%
RETURNS + UNEXPECTED
10% BUFFER - RETURN COSTS ON BUYER
€6.508.5%
PAYMENT PROCESSING
STRIPE ~1.5% + €0.25
€1.391.8%
RUNNING COSTS
DOMAIN · HOSTING · TOOLS
€1.401.8%
Cost to us€43.9457.7%
What GOOD CALL keeps
COMPANY RESERVE
Retained for operating costs, new product development, and quality infrastructure. Not a customer fund - we're just being honest about where the money goes.
€12.0015.8%
FOUNDER SALARY
v1: €8/unit flat. Revision pending - moving to a volume-tiered model. Founder earns more only when the brand proves itself. Details published when finalized.
€8.0010.5%
Unaccounted€0.01
Net Price€63.9584.0%
Tax
VAT 19%
€12.1616.0%
RETAIL PRICE INCL. 19% VAT€76.11
* Garment cost is an estimate - final number comes after sample approval. Some costs may be missing or change as the project develops. The breakdown gets updated when that happens. The margins stay where they are.
THE ROADMAP
START WITH THE HOODIE.
BUILD FROM THERE.
GOOD CALL starts with one heavyweight hoodie, one batch, and one public cost model. If Batch 01 gets enough support, we keep building from there. If not, we do not force growth with ads, fake urgency, or excess inventory.
[>] NOWPhase 01
Phase 01
The Hoodie
One product. One batch. Funded before production. No warehouse, no discount cycle, no inventory hiding the real demand.
[ ] NEXTPhase 02
Phase 02
The Core
A small permanent range built with repeatable specs, steadier supplier relationships, and the same public pricing logic once the first step holds.
[ ] LATERPhase 03
Phase 03
The Standard
Shared planning, documented standards, and long-term supplier partnerships that make repeat production calmer, clearer, and lower-friction on both sides.
PHASE 01 OPENS WHEN ENOUGH PEOPLE BACK IT.
We start with the hoodie. If enough people back Batch 01, we can take the next step from there.
Support is what moves the project from planning into production.
No ads. No algorithm. Just direct support for making it real.
Public dashboard
Want to see the full picture? Every cost, every month - public.
Start with the blog
Start with the model
Why one product
The strongest explanation of why GOOD CALL starts small and what that avoids operationally.
Start with the spec
What GSM means
A direct explainer on fabric weight, trade-offs, and why the final GSM is still being tested.
Start with disclosure
Why GOOD CALL discloses AI
A clear note on where AI helps, where it stops, and why that boundary matters publicly.
Quick answers
GOOD CALL starts with one hoodie to reduce inventory guessing, keep quality control tight, and avoid building the brand on overproduction.
Read the one-product note ->450 GSM is the heavyweight target for the hoodie, but the useful question is how fabric weight works together with yarn, knit structure, and wearability.
Read the GSM explainer ->GOOD CALL is built to avoid fake sales and keep price meaning consistent before and after launch, instead of using markdowns as a growth tactic.
Open the pricing cluster ->The public dashboard and cost breakdown show how each euro is allocated, what stays fixed, and which assumptions are still provisional.
Open the public dashboard ->GOOD CALL uses AI for writing, planning, research, and imagery, but not to invent reviews, fit data, costs, or production facts.
Read the AI disclosure note ->BATCH 01 - PRE-LAUNCH
GET
NOTIFIED.
You'll be the first to know when Batch 01 opens. No spam. No obligation. Just an honest heads up.
NO SPAM. NO DISCOUNT CODES.
JUST A HEADS UP WHEN BATCH 01 OPENS.
JUST A HEADS UP WHEN BATCH 01 OPENS.
BATCH 01 / WAITLISTPRE-LAUNCH